The Step-By-Step Roadmap for Creating, Marketing, and Selling Your Own Toys & Games
(Even if you have ZERO contacts in the toy industry, and only PART-TIME hours to commit to your BIG time dream.)
OH YEAH, I'm SO Ready To Make My Playful Product Idea A Best Seller!
Toy Creators Academy® offers a Personalized Journey To Sell Your Toy Fast.
Toss out the guesswork and welcome in process clarity and confidence in your idea. 🥳
"I just spent almost $100,000 on my MBA degree and I feel like a lot of the stuff I learned there...I learned in Toy Creators Academy!"
-Kieche Meleson, San Diego
Toy Creators Academy® Is The Only Program Of Its Kind That...
INCLUDES 12 months of LIVE coaching support with The Toy Coach as you develop & sell your toy or game.
Teaches you to think like a buyer so YOU can identify ideas that will sell like crazy.
Connects you to experienced toy factories and studios to save you $$$ and time.
Breaks down exactly how to get your product into retail stores.
Shows you how to to pitch your ideas for licensing just like the pros.
Grows your toy network with a supportive community of like-minded creators.
By the end of this 12 Month Program you will have:
🧰
Pitch Templates To Market & Sell Your Idea
so you get your idea into stores with professional pitch templates, email drafts, and a list of industry pitch events.
🏭
Dozens of Factories Who Can Manufacture Your Idea
you'll gain dozens of toy and game factory contacts and finally know the best way to clearly communicate your project.
🚀
Fast Tracked Your Toy Development Process
by getting your hands on easy to use toy design and inventor pitch templates, strategies, and budget planners.
🕹️
Control Over Your Prototyping Process
when you learn to plan, manage, and budget prototyping your concept for pitch meetings or factory communications.
💬
A Trusted Network Of Toy Industry Freelancers
who have the skills, relevant experience, and passion to help you bring your toy concept to the next level.
🧸
Creatively Developed A Truly Toyetic Concept
before investing too deeply refine your concept to answer the needs of your target market including toy companies and buyers.
"TCA gave me the knowledge and the connections necessary to bring my games to life, and get them into Barnes and Noble and CAMP Stores."
- Chrissy Fagerholt, Colorado
"Within 7 months of starting the Toy Creators Academy, my toy was in its first store. Azhelle has been a muse."
- Allan Storm, Florida
MEET YOUR INSTRUCTOR
👋 Hi there! I'm Azhelle aka The Toy Coach
And I'm a 3x patented inventor, award-winning designer, and the founder of Toy Creators Academy. My career started in 2010 as a Doll Design Intern at Madame Alexander, to Global Product Manager at Toys R Us, and eventually, I rose to VP of Brand & Product at a toy company called Creative Kids.
After spending 11+ years developing million-dollar brands that sold at Toys R Us, Target, Walmart, Dollar Tree, and Michaels, I took a step back from corporate toy life to create a business that is dedicated to helping emerging creators (like you!) break into the toy industry.
- AS FEATURED IN -
Even though I graduated in 2010 with a BFA in Toy Design, I felt totally lost at my first toy job. I spent years spinning my wheels, testing things out, and desperately trying to avoid mistakes while I designed and helped manufacture products that would be sold at thousands of stores.
After developing hundreds of products, starting new brands, and generating millions of dollars in sales, I FINALLY landed in my dream toy position as the VP of Brand and Product. I led a team of designers and brand managers based in the US and China while managing and building multiple million-dollar product lines. I was living my dream.
Over my career, I’ve designed and developed over 500 toy products. Here’s a look at a few of them. 👇
One day while attending a toy industry gala to celebrate my hubby for winning a coveted toy award, (go hubby!) I met a woman who inspired me to do something bigger with my knowledge of the toy industry. She inspired me to share it through a podcast.
100,000+ downloads are a clear indicator that I've got a special gift for breaking down the complexities of the toy development and pitch process into its simplest forms. You don't need drawing skills, marketing ability, or experience in manufacturing to make your idea real. But you do need to know WHO to work with and HOW to work with them.
I've packaged everything I've learned about developing toy products over my corporate career and channeled it into a comprehensive step-by-step course for you. I break down the "why" behind every step AND provide you with solutions that fit busy schedules and tight budgets.
As a result?
Your amazing idea will be perfected, tested, and FINALLY in development with a clear plan and strategy to market and sell it.
"Finding this course was...literally hitting a roadmap where someone was laying out...all the things I wouldn't have even thought of."
- Mackenzie Hawkins, New Jersey
"The course has been so well put together, it's incredibly thorough."
- Anita Rowles, Sydney
"I just pitched to a very big toy company and I have to say a massive thank you to The Toy Coach."
- Emmanuel Davis, London
9 Info-Packed Modules To Help You Develop The Next Best Selling Toy or Game Idea
showing you EVERYTHING you need to know in order to creatively and physically develop your toy ideas into marketable, pitch ready products
- Module 1 -
Learn How Buyers And Toy Executives Think
Never pitch another product that totally misses the mark, and instead learn to deliver what toy companies and buyers see as marketable and on-trend. You'll learn lessons that took me years of trial and error...in minutes of listening.
- Module 2 -
Brainstorm Better Ideas Easier Than Ever!
Learn my personal Trend Research + Concept Development Methods so you won't have a problem unlocking great toy ideas ever again. My unique formulas will generate fresh toy ideas and identify upcoming trends.
- Module 3 -
Find Your Place In The World Of Toys And Games
Before you take another step with that incredible idea sparked or improved by Module 2, it's time to figure out what you really want to do with this idea of yours.
- Module 4 -
Defining Your Toy Brand Identity and Mission
Decide your toy, game, or professional brand look based on the psychology of color. Learn to use the four P's to define your brand purpose and uncover the language that will land you PR coverage.
- Module 5 -
All You Need to Know About The Toy Development Process
Take your idea from concept sketch to production ready and learn what you need to know about the most commonly used materials in toys. Pssst...no design skills are required for this one.
- Module 6 -
Discover Factories Across The Globe And How To Work With Them
If you've ever wondered how to work with factories overseas, this module will clear that right up. This module includes a factory starter pack with recommended factories, but most importantly teaches you how to find and vet your very own.
- Module 7 -
A Toy-Focused Modern Marketing Bootcamp
Learn to amplify your authority online, build a strategic funnel, and increase your likelihood of product sales or pitch meetings.
- Module 8 -
Is Your Complete Step-By-Step Plan To Pitch Like A Pro
With my strategy, you'll build your own toy company contact list, establish relationships, and use my templates to build a pro-level pitch deck for your next pitch meeting whether that's virtual or in person.
- Module 9 -
Learn The Wholesale Distribution Model and How To Get Your Product Into Retail
By the end of this module, you'll know how to land sales meetings with buyers, how to attend toy trade shows and design your booth, what makes a good pitch deck, and have the tools and templates that will speed up the sales process.
ONCE YOU'RE DONE
Get Your Personalized TCA Completion Certificate
Once you complete the last lesson in Module 9, your TCA Completion Certificate will be on it's way to your inbox.
Hang on, there's MORE.
😱 GET THESE BONUSES when you enroll today! 😱
1 Year Access To Our Private TCA Community, where you can:
1. ➡️ Ask questions anytime and get answers during our monthly live Q&A calls with The Toy Coach.
2. ➡️ Join two advanced toy biz training sessions every year.
3. ➡️ Get a chance to participate in a live, 1:1 coaching session. Every month, 1-2 people who submit questions will be invited to the hot seat.
4. ➡️ Get on demand support from other community members and The Toy Coach team.
*Your access to this private community will last for one year, at which point you may be invited to re-join for a monthly fee.
Want more details?
Here's what a year in the TCA Community will look like for you.
The Official TCA Course Study Guide & Workbook mailed to your door!
This 360 page paperback allows you to hyper-focus on getting things done instead of getting things printed.
Working on a game idea? Learn the 4S formula behind creating a party game that gets licensed.
After this masterclass training, your future game designs will have players begging for just one more round.
Ever wondered HOW to get media coverage for your brand?
This bonus walks you through an eight-point checklist that you MUST reference every time you're reaching out to any media outlet or toy publication for coverage.
A step-by-step program that simplifies the process of toy and game creation & sales.
Ready to get started?
GET INSTANT access to PITCH DECKS, FACTORY CONTACTS, AND A COMMUNITY THAT WILL HELP YOU DEVELOP A BEST SELLING TOY BRAND.
To pay, you will be redirected to The Toy Coach's checkout page, at pay.thetoycoach.com
Special Bonus if you Pay-In-Full!
Pay in full and we'll gift you a TCA Exclusive 5'' x 8'' Notebook.
The crisp white pages of this notebook are ready for you to jot down program notes or sketch your next big idea. 💡
*The Toy Coach Inc. will not replace any lost, stolen, or undeliverable notebooks. Upon purchasing you will be asked to confirm your mailing address via email. You must respond by updating your information within 7 days. Please be sure to enter your mailing information correctly.
TCA Student WINS 🥳
Plus You'll be Backed by my "NO QUESTIONS ASKED" 14-Day Moneyback Guarantee
When you apply what I teach in Toy Creators Academy, it WILL completely change your trajectory and credibility in the toy industry.
Because I believe in my program so strongly, I'm giving you 14-days to try out the entire course. If it's not for you, email us at [email protected] within 14 days of purchase for a refund minus a 3% payment processing fee.
After 14 days, no refunds will be granted and you are responsible for making all of your payments in full.
THAT YOUR FELLOW TOY CREATORS ASKED BEFORE JOINING
OH YEAH, I'm SO Ready To Bring My Product Idea To Life!
Still "Thinking about it"?
You should give Toy Creators Academy a 14-day trial run if you can nod your head "yes!" to any of the following...
You think the toy industry is missing the mark in a specific category.
If you're a parent, an educator, or a healthcare professional, you likely have a better understanding of what kids want and need than most toy executives. But that great idea isn't helping anyone by just sitting in your head, so it's time to do something with it!
You need that extra push to dip your toes into a new industry.
Rest assured that this program is the most informative, guided, and welcoming path for toy and game inventors and entrepreneurs that you'll ever find.
You've had this amazing idea for months or years and you just can't let it go.
Then don't! Instead, develop and multiply that idea. Join TCA to figure out how you can improve, refine, develop, and monetize your passion for toy creation.
"To me, this course has been invaluable, and what Azhelle is doing in the toy industry is paving the way for new creators like myself to enter.
Azhelle's really gone above and beyond what is included in instructions and resources (in comparison to other online business courses- you really get so much more)."
PEARLY TASKER
Professional Cake Artist
"Before TCA I was going in too many directions at once, worried about missing something important and pitching my ideas as an obvious amateur. Now, I am pitching like a pro!
I feel so, so happy with TCA! I'm just sorry it took me a year to make the decision to do it."
Wendy Lattimore
Executive Assistant
I'm personally excited to be your toy coach!
You probably have a pretty cool idea for a toy or game that you're struggling to develop. And I am so glad that this program exists to make your toy or game journey just a little bit easier. As soon as you join, you'll haven immediate access to my years of toy industry insights, processes, and contacts!
But, I've gotta be real with you for a sec.
When I first started my first full-time toy job, I made many mistakes. Luckily, I worked for a big toy company, so there was very little personal risk involved and I had space to learn. But YOU may not have that same space right now.
So, BEFORE you make any major and expensive mistakes as you develop, pitch, or sell your idea...I hope you take this important step and join Toy Creators Academy today.
Whatever you decide, I'm wishing you so much success in your BIG toy dreams.
Clarity. Confidence. Community.
It’s all waiting for you inside Toy Creators Academy.
THIS IS YOUR CHANCE TO DEVELOP A BEST SELLING TOY...ARE YOU IN?
To pay, you will be redirected to The Toy Coach's checkout page, at pay.thetoycoach.com
Need an Additional Seat? Add at Checkout: Simply add another seat during the checkout process for 50% of the original price.
Need More Than One Additional Seat? Please email us at [email protected] for bulk purchases.
*Disclaimer* No Guarantees As To Results: You agree that the Company has not made any guarantees about the results of taking any action, whether recommended on this Website or not. The Company provides educational and informational resources that are intended to help users of this Website succeed. You confirm understanding that your success depends on many factors, including your skills, your particular situation, your effort, and innumerable other circumstances beyond the control and/or knowledge of the Company. Therefore, the Company can't promise that you'll achieve a certain outcome or level of success. By taking this course, you understand that any results you achieve are entirely up to you. You understand that the Company is not responsible for any results, positive or negative, that come from using the information provided in this course.
